Your LinkedIn summary introduces you to your entire LinkedIn community, including current and former colleagues, potential employers, and family and friends. LinkedIn provides a platform to share what makes your accomplishments and relevant skills unique, and the summary is the perfect place to showcase this from the start. Displayed on your profile under the “About” header, you can tailor your summary to your particular niche in the marketing field.
The purpose of your LinkedIn summary is to:
- Demonstrate your passion for your niche in the field of marketing.
- Emphasize the unique value you bring to your role.
- Give your reader an idea of who you are as a professional.
Essentially, you are communicating your professional brand in your LinkedIn summary.
The format for your LinkedIn summary is flexible, so it’s up to you how you’d like to present yourself. Feel free to use first-person pronouns since you are writing your personal narrative, and consider including an invitation to connect with you at the end.
You can get more detailed advice about developing your professional brand in our Professional brand guide and a closer look at LinkedIn in our LinkedIn profile guide.
Expert advice
“LinkedIn is a powerful tool to show potential employers what you are capable of doing, your passions and interests. Use your summary to [highlight] your achievements and your level of expertise. Use this section to engage your reader and get them excited about knowing you.”
– Arlette V., career expert at edX
LinkedIn summary samples
Example 1 — Content marketing specialist
Content marketing specialist bringing skills in HTML, CSS, WordPress, and video creation and editing. Creative, quick learner able to generate content with fast turnaround times. Bachelor of Arts degree in marketing and recently completed a certificate in digital marketing at [school name] to advance technical skills. Ran a successful social media campaign for an e-commerce company, which resulted in a 30% increase in revenue over a 3-month period. Driven by the creative process and producing targeted, high-quality content across multiple platforms. A passion for marketing, combined with strengths in modern digital marketing tools and a desire to learn from team members, creates a valuable contributor to any organization.
Example 2 — SEO specialist
I am a SEO specialist with a Bachelor of Arts degree in graphic design and a certificate in digital marketing from [school name]. I’m skilled in SEO, WordPress, Google Analytics, HTML, CSS, and Adobe Suite (Photoshop, Illustrator, InDesign). Additionally, I leverage communication skills and an eye for design gained from experience as a freelance web designer when interfacing with teams across design, engineering, and business development. I aim to continually challenge myself to think outside the box and deliver the highest-quality content. Successfully led digital strategy by producing SEO-rich content across multiple channels for 50+ clients.
Example 3 — Digital marketing manager
Digital marketing manager with 5+ years of experience. Strong leadership acumen with proven skills in cross-functional collaboration to achieve goals in both startup and corporate environments. Enthusiastic team lead with a passion for marketing, mentorship, and project management. Earned a certificate in digital marketing from [school name], cultivating expertise in Google Analytics, SEO, CRM platforms, and digital strategy. Planned and orchestrated the social media strategy for a local client, resulting in a 25% increase in website traffic. Excited to bring a solid foundation in designing and delivering targeted campaigns across email, web, and social channels.
Additional resources
Your LinkedIn summary is great for letting your professional brand shine and can kick-start many networking opportunities.
Check out the Professional brand guide, LinkedIn profile guide, and Networking guide for more in-depth information about similar topics.
Curious about what LinkedIn summaries look like in other related industries? Check out these samples:
